Europe has favourable natural conditions for organic farming and huge growth potential. The ever-increasing demand in the Swiss and European markets and an emerging domestic market for healthy food in Eastern Europe provides interesting business opportunities in particular in exportation and local market development.
The overall goal is to increase and enhance jobs in the organic sector, particularly for youth and women, and to contribute to the multiple positive effects of organic farming in terms of economic growth, innovation and natural environment.
A number of actions were identified to achieve this such as Public Private Partnerships, strengthening sector institutions, value chains and advisory services, producer group development as well as the development of market strategies and raising consumer awareness.
Public Private Partnerships
To facilitate organic exports and partnership with the private sector, a number of PPP are now underway in Albania, Serbia and Ukraine. You can find more information in the country sections below or download all factsheets in one document here.
Awareness Raising Campaigns
Campaigns have been launched in Albania and Serbia to support the growth of their domestic markets by raising consumer awareness of the multiple benefits of choosing organic produce.
The OT4D project is supported by State Secretariat for Economic Affairs (SECO) and implemented by IFOAM - Organics International in joint collaboration with the consortium Helvetas / FiBL. IFOAM – Organics International and its consortium works together with the country coordinators / national country offices. They are the local implementers in Albania, Serbia and Ukraine with close collaboration with the different Swiss agencies such as Swiss Import Promotion Programme (SIPPO) and embassies as well as other complementary programs in the region.